Analysis Of International Business Expansion Into Canada

Spokane Community College Analysis of International Business Expansion into Canada for a U.S. Based Hotel Chain James Murphy International Business – BUS120 Diana Osborne 16 June 2015 Summary Recommendation As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for†¦show more content†¦Our pre-market research has shown the intended market to have plenty of room for a hotel such as ours. We will successfully brand our hotel as a 4-star quality hotel, which will be inspected and listed as such by all major travel agents and hotel associations nationally and internationally. We will continuously develop associations with the world travel, business and tourist organizations, and expect these alliances to further enhance o ur reputation as a quality destination. Our hotel will differentiate and position its business from competitors by offering a secure and pleasurable stay, providing high quality services, a state of the art security system, and professionally trained staff. Our concern for the environment and our level of no-fuss service and accountability will set us apart from other, more expensive, similarly positioned hotels in the area. Porter’s Diamond Factor Conditions Education and Training Canada spends the most amount of money, as a percentage of GDP, on education than any other country in the world. This is of course one of the reasons why the country has one of the highest educated populations. The level of skills within Canada’s workforce are ranked as one of the